Client: Nemadvokat
Nemadvokat were running a law firm built around a digital first approach. Their service was modern, accessible, and shaped around how clients actually want to work with a lawyer. Their brand needed to catch up and tell that story.
We came in as their strategic and creative partner. Our role was to build a brand that reflected the firm they had already become.
The problem
Nemadvokat were one of the early movers in digital first legal services, but the brand did not reflect it. From the outside, they looked like another law firm in a crowded category. Clients struggled to see what set them apart, and the digital first approach was not coming through in the way they presented themselves.
The brand was caught in a generic shell. The work behind it was anything but generic, but nothing about the way Nemadvokat looked or sounded told that story.
The solution
The new brand needed to be bold and direct, but still grounded in trust. A law firm clients can rely on, but not the kind they expected.
We started with the positioning. What Nemadvokat actually stands for, who they are built for, and how a digital first law firm should look and sound when it sets itself apart from the conventional ones. From there, we moved into visual identity, tone of voice, and the editorial direction that carries the new position across every touchpoint.
A central part of the work was building the first drafts in cocreation with the client, using AI tools to move fast and iterate openly. Figma, Nano Banana, Weavy, and ChatGPT all played a role. The result was a process where Nemadvokat were not just briefed and shown finished concepts. They were part of shaping them from the start.
The outcome
Nemadvokat now have a brand that reflects who they actually are. Distinctive, recognisable, and aligned with the digital first approach they built the business on. They stand out in a category that traditionally looks the same, and the way they present themselves matches the way they work.
Brand recognition has sharpened, and the foundation is in place for everything that follows. New campaigns, new touchpoints, and new ways of bringing the brand to life all sit within the same clear position.
The point
A brand that does not match the business behind it slows everything down. Marketing works harder for less return, and clients have to work harder to understand what they are looking at.
The shortcut is not better marketing. It is a brand that says what the business already is.
