Insight

Aug 3, 2025

An automated marketing setup

man using MacBook

Client: Nemadvokat 

For a law firm, marketing is essential but rarely the priority. The lawyers' time belongs to cases and clients, not to campaigns. That creates a real challenge. Marketing has to run consistently to generate leads, but it cannot compete with legal work for attention. 

We came in as Nemadvokat's strategic and technical partner with the brief to build a marketing setup that runs on its own. 

The problem 

Nemadvokat had a clear sense of where their leads were coming from and what kind of marketing worked. The challenge was time. Running consistent campaigns, creating fresh ad material, and keeping an eye on the numbers takes hours that a busy law firm rarely has at hand. 

When the marketing slowed down, the pipeline followed. A drop in marketing momentum showed up directly in the number of leads coming through, which made it a problem worth solving systematically rather than case by case. 


The solution 

We built a system that handles the parts of marketing that do not need a person sitting at the wheel. An automated workflow generates Meta ad variations on demand, with copy and creative built around the campaigns Nemadvokat already knew were working. The system runs on Claude, with v0 powering the interface and Supabase holding the data layer underneath. 

Alongside the automation sits an interactive dashboard that pulls together data from Meta and from Nemadvokat's own systems. It gives a live view of campaign performance, lead flow, and what is actually moving the needle. The dashboard turns the data into something the team can act on, without anyone having to dig through reports. 

The result is marketing that runs in the background and reports forward. The work gets done, and the numbers stay visible. 


The outcome 

Marketing now runs consistently without pulling on lawyer time. Ad campaigns stay in motion, the pipeline keeps moving, and the team has a clear view of what is working and what is not. Decisions get made based on what the dashboard shows. 

The partnership is ongoing. We continue to refine the automation, expand the dashboard, and adjust the setup as Nemadvokat's marketing needs evolve. 


The point 

Strategy is one thing. Execution is another. Automation does not replace the strategy. It frees the time it takes to act on it. 

Let's Rock

Part agency,
part venture studio.

For 25 years we've helped brands grow. We also build our own ventures - like Bird and 3RD - so we know what it takes to ship, not just advise. A small senior team in Copenhagen.

+25

years in digital

+6

senior crew + specialists

3

ventures
of our own

Let's Rock

Part agency,
part venture studio.

For 25 years we've helped brands grow. We also build our own ventures - like Bird and 3RD - so we know what it takes to ship, not just advise. A small senior team in Copenhagen.

+25

years in digital

+6

senior crew + specialists

3

ventures
of our own

Let's Rock

Part agency,
part venture studio.

For 25 years we've helped brands grow. We also build our own ventures - like Bird and 3RD - so we know what it takes to ship, not just advise. A small senior team in Copenhagen.

+25

years in digital

+6

senior crew + specialists

3

ventures
of our own