Client: Pelican Self Storage
A website earns its weight in two places. The way it looks, and the way it is built. Pelican Self Storage needed both lifted at the same time. A visual refresh that brings the brand into its current ambition, and a restructuring of how the site is organised around the customers it actually serves.
We came in as Pelican Self Storage's strategic and creative partner with the brief to redesign the site on both fronts.
The problem
Pelican's existing site had grown over time. The visual expression had not kept pace with where the brand stood now, and the structure underneath it had drifted away from how customers actually used the site. Two different audiences, private and business, were sent through the same flow despite arriving with very different needs.
The result was a site that felt dated in places and asked customers to do the work of finding what was relevant to them. Private customers needed quick clarity on price, location, and size. Business customers needed something more, around scale, contracts, and the operational fit. Neither was getting it.
The solution
We redesigned the site visually and structurally. The visual side keeps Pelican's brand identity intact, while elements have been redesigned and brought up to date. The work was to lift and refine what was already there, sharpening the layout and the way the brand shows up so the site reads as more current without losing what makes it Pelican.
On the structural side, we built a new information architecture that recognises the two audiences. Private and business customers each have a path tailored to what they need, with the structure and the visual emphasis adjusted to each.
The existing pages were not thrown out. They were reworked, repositioned, and integrated into the new design so the redesign builds on what Pelican already had, rather than starting from scratch.
We worked in Figma for the design, with v0 and Claude supporting the structural work along the way. Pelican handles the implementation on their WordPress setup, with the design and the architecture delivered ready to build.
The outcome
Pelican has a site that reflects their brand and is structured around the customers it actually serves. The visual expression is sharper, the navigation is clearer, and each audience meets a path built around them.
The point
A site that looks good but is hard to navigate is half a redesign. A site that is well structured but feels dated is the other half. The work is to do both, on the foundation that is already there.
