AI Search & GEO Priorities

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Nov 6, 2025

With Google’s newly launched AI Mode and the broader wave of AI-powered search, success is no longer about classic SEO tactics alone. Instead, it’s about making your brand readable, trustworthy, and relevant — for both humans and machines.

Below are our key priorities for AI Search and GEO (Generative Engine Optimization) in 2025, based on how modern AI-driven search systems evaluate and surface content.

1. Content Freshness & Factual Accuracy

AI Mode strongly prioritizes recently updated and factually correct content.
Google’s AI reindexes pages faster than before, and freshness is a strong signal of relevance and trust.

Actions

Update key pages with 2025 data, new cases, and current trends
Correct outdated prices, features, and dates
Refresh meta descriptions, FAQs, and publishing dates

Expected impact: 1–3 weeks

2. Tone of Voice & Q&A Format

AI Mode is designed to answer questions, and it increasingly pulls content written in natural, human language.

Actions

Rewrite core content in Q&A format
Answer directly and clearly
- “What does X cost?” → “X typically costs … depending on …”
Add short summaries at the top of pages
(“machine-readable summaries”)

Expected impact: 2–4 weeks

3. Structured Data (Schema Markup)

AI systems understand structured data far better than raw text.
This is typically low effort, high return.

Actions

Add JSON-LD schema for:
- Organization
- FAQPage
- LocalBusiness
- Product
Test using Google Rich Results Test
Add sameAs links (LinkedIn, Wikipedia, Crunchbase)

Expected impact: 2–6 weeks

4. Long-Tail & Local Optimization (GEO)

AI Mode uses location and user intent far more aggressively than traditional search.
Long-tail and GEO-driven queries are often quick wins.

Actions

Create content targeting questions like:
- “Best café for brunch in Aarhus C (2025)”
Use city names, postal codes, and local case examples
Update Google Business Profile and NAP data

Expected impact: 4–8 weeks

5. Crawlability & Technical Accessibility

If AI crawlers (Google, ChatGPT, Perplexity) can’t read your site, you don’t exist in their answers.

Actions

Allow AI crawlers in robots.txt
Create and submit:
- XML sitemaps
- JSON sitemaps (e.g. /ai-crawl-map.json)
Minify CSS/JS and optimize TTFB < 200 ms

Expected impact: 4–10 weeks

6. Brand Authority & Consistency

AI systems evaluate brand credibility through E-E-A-T
(Experience, Expertise, Authority, Trust) — and data consistency.

Actions

Update company information across:
- Wikipedia
- LinkedIn
- Crunchbase
- Wikidata
Create a verified About / Fact Sheet page
Use the same name, tone, and descriptions across platforms

Expected impact: 6–12 weeks

7. Semantic Content Universes (Pillar & Cluster)

AI Mode breaks complex queries into subtopics.
Sites that cover a topic deeply and holistically are chosen as reference sources.

Actions

Build thematic content universes (pillar + cluster structure)
Use semantic headings (H1–H3) and internal linking
Combine text, images, and video

Expected impact: 3–6 months

Bonus: For Location-Based Businesses

AI Mode + Local Search = A New Competitive Surface

Google’s AI Mode acts as a hybrid between ChatGPT and Google Maps.
It still considers relevance, distance, and prominence — but now adds AI-level understanding of context and intent.

Relevance

Write natural, detailed descriptions on both:
- Google Business Profile
- Your website
Use intent-driven phrases such as:
- “romantic hotel in Copenhagen with sea view”
- “vegan brunch in central Aarhus”