Rebranding in a world of suits
Client
Nemadvokat
Introduction
The rebrand has paved the way for new initiatives and future growth. Among these are internal AI tools designed to drive efficiency and deliver a better customer experience—marking a clear shift from a static brand to a platform built for innovation and scale.
Problem
The legal market is dominated by sameness. Most law firms rely on the same visual language, the same blue palettes, and the same complex, inaccessible copy. Nemadvokat’s brand had remained largely unchanged for years and no longer reflected its ambition or differentiated value in a crowded market.
Solution
We led a full rebrand, repositioning, and campaign development for Nemadvokat. This included defining the strategic and creative direction across argumentation, design and UX principles, and the conceptual foundation—core story and payoff.
The new communication platform, launched at the end of Q1 2025, spans a new logo and payoff, merchandise, photography, website, campaign materials, and an updated physical interior.
Throughout the process, we worked closely and continuously with Nemadvokat and their other partners, including being physically present at their offices to ensure alignment and momentum.
Result
The rebrand has paved the way for new initiatives and future growth. Among these are internal AI tools designed to drive efficiency and deliver a better customer experience—marking a clear shift from a static brand to a platform built for innovation and scale.